Pipcorn
From the farmers market, to Shark Tank stardom, to a grocery store near you: Pipcorn’s new packaging and website needed to reflect the company’s growth while staying true to its heirloom roots.
My Role
Our team had a hand in all aspects of this brand. I worked closely with our brand designers to align the website design to the Kraft world created in the logo and packaging. As the sole web designer on this project, I was responsible for everything from the wireframes to the final design. I did however have the pleasure of working with illustrator Eric Nyffeler, who’s textured vignettes truly immerse the visitor into the Kraft world we’ve created.
My Team
Renee Dimalla,
Art Director
Krystal Jeffries,
Producer
Lily Martin-Chamberlain,
Content Strategist
Tim Lundy,
Developer
Eric Nyffeler,
Illustrator
The packaging designed by our brand team paid homage to Pipcorn’s heirloom roots. The website took the Kraft packaging one step further, immersing visitors into a full-blown Kraft wonderland.
The website is layered with textural paper cutouts that expand into illustration, animations, and photography. This took a great deal of collaborative effort amongst our team to ensure that no opportunity for added delight was spared.
Design Concepts
Though the Kraft concept feels like the natural manifestation of the Pipcorn brand, there was no shortage of fun directions for this website’s design. Some earlier concepts included What’s Your Pip-sona, where each product would be assigned a unique personality, and Snack Time is the Best Time, which focused on fun that’s had when snacks are involved.
Final Thoughts
Pipcorn’s new website is often sited as a standout favorite by our newer clients, as it’s truly a love letter to web design. It demonstrates how the web can bring a brand to life through layering and animation, emulating the joy that comes from enjoying a delicious snack.
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